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We conducted user interviews and surveys to understand the core pain points. The data revealed that users were overwhelmed by complex navigation.
Before moving to visual design, we created low-fidelity wireframes to map out the new user flows and information architecture.
Based on the wireframes, we moved into high-fidelity design. We explored several visual directions before converging on a clean aesthetic.
The redesigned website launched to positive feedback. Early metrics show a 20% increase in engagement.
